Ariel Digital, Case study Dads#Sharetheload (Case Study) by BBDO Mumbai
The Digital Advert titled Dads#Sharetheload (Case Study)
was done by BBDO Mumbai advertising agency for Ariel in India. It was released in Feb 2016.
Ariel: Dads#Sharetheload (Case Study)
Brand
Media
Released
February 2016
Posted
February 2016
Market
Industry
Production Agency
Director
Agency
Chief Creative Officer
Executive Creative Director
Executive Creative Director
Creative Director
Awards:
| ADFEST 2017 | ||
|---|---|---|
| Direct Lotus | Best Use Of Film & Infomercials | Silver |
| Direct Lotus | Best Integrated Direct Campaign | Silver |
| D&AD 2017 | ||
| Creativity for Good | Advertising & Marketing Communications/Brand | Wood Pencil |
| Branding | Brand Experience & Environments | Wood Pencil |
| Integrated & Collaborative | Earned Media/Large Business (over 500 employees) | Yellow Pencil |
| Integrated & Collaborative | Integrated/Established Campaigns | Wood Pencil |
| PR | Integrated Campaign | Graphite Pencil |
Credits & Description:
Brand: Procter & Gamble India
Country: India
Advertising Agency: Bbdo India, Mumbai
Entrant Company: Bbdo India, Mumbai
Media Agency: Bbdo India, Mumbai
Pr Agency: Bbdo India, Mumbai
Production Company: Red Ice Films, Mumbai
Additional Company: Red Ice Films, Mumbai
Chairman & Chief Creative Officer: Josy Paul (Bbdo India)
Film Director: Shimit Amin (Red Ice Films)
Chief Executive Officer: Ajai Jhala (Bbdo India)
Producer: Gary Gr...
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![Ariel: Dads #Sharetheload (Integrated Case) [image] [english] Digital Advert by BBDO Mumbai](https://fcdn.me/728/149/ariel-dads-sharetheload-integrated-case-image-d3e7705d27a9d70ca0e1829f52.jpg?h=260 "Dads #Sharetheload (Integrated Case) [image] [english]")
![Ariel: Dads #Sharetheload (Integrated Case) [image] Digital Advert by BBDO Mumbai](https://fcdn.me/fe4/659/ariel-dads-sharetheload-integrated-case-image-1517875c2fbd819c858cfa28c3.jpg?h=260 "Dads #Sharetheload (Integrated Case) [image]")
![Ariel: Dads #Sharetheload [alternative version] Film by BBDO Mumbai, Red Ice Films](https://fcdn.me/d58/32a/ariel-dads-sharetheload-bd945e521a80d190553f7fce9a.jpg?h=260 "Dads #Sharetheload [alternative version]")
![Ariel Matic: Share The Load [1 min] Film by BBDO Mumbai, Red Ice Films](https://fcdn.me/254/295/ariel-matic-share-the-load-e964b55d479cce019c72ce3c90.jpg?h=260 "Share The Load [1 min]")
