Ariel Digital, Case study Fashion Shoot by Saatchi & Saatchi Stockholm

The Digital Advert titled Fashion Shoot was done by Saatchi & Saatchi Stockholm advertising agency for Ariel in Sweden. It was released in Sep 2011.

Ariel: Fashion Shoot

Brand
Released
September 2011
Posted
September 2011
Market
Production Agency
Copywriter
Creative Director

Awards:

Eurobest 2011
OutdoorStunts & Live AdvertisingSilver
New York Festival 2012
Home Products & ServicesInteractive: Online Advertising - Products & ServicesBronze World Medal
One Show 2012
One ShowOut Of Home / Digital / Electronic - Single or CampaignMerit
One Show InteractiveInteractive Advertising / Environmental/Experiential - SingleBronze
Clio Awards 2012
InteractiveGamesBronze

Credits & Description:

During one week, 29 August -- 3 September, in a specially built glass box in the waiting hall of Stockholm Central Station, passers-by can watch as clothes are hung on a washing line, only to be soiled. Log onto Ariel's Facebook page -- www.facebook.com/arielsverige -- and you can win clothes by controlling a specially programmed industrial robot loaded with ketchup, drinking chocolate and lingonberry jam in real time. With designer garments as your targets, your challenge is to hit them as they...

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