| Epica Awards 2017 | ||
|---|---|---|
| PR & Promotions | Promotions & Incentives | Bronze |
Audi has been a big fan and a proud sponsor of alpine racing for 20 years. But during the biggest alpine event of the year, the World Ski Championship in St. Moritz, they were not the only brand fighting for attention. In order to stand out, Akestam Holst, came up with a simple idea. They simply switched the Audi-logo on one skier's arm to a secret licence plate number. All viewers were then invited to take part in a competition. The first one to spot the number on live TV and share it on social media would win the skiers new Audi. An event that made Audi the only alpine sponsor that day.
Media: Interactive
Category: Automotive
Client: Audi Sweden
Agency: Åkestam Holst
Production: JD
Country: Sweden
Director: Nisse Axman
Executive Creative Director: Magnus Jacobsson
Art Director: Michal Sitkiewicz
Copywriter: Rickard Beskow
Art Director: Eva Wallmark
Account Director: Shirin Hirmand
Planner: Simon Stefansson
Graphic Designer: Olov Öqvist
Agency Producer: Henrik Adenskog
Account manager: Jennie Strinnhed
Alex Picha, Digital producer
Eric Karlsson, B Photo
Client team:
Tom Hedström, Marketing director Audi
Carola Klingvall, Brand manager Audi
Niklas Henning, Event manager Audi