Audi Digital, Case study Catch the unseen by Akestam.holst Stockholm
The Digital Advert titled Catch the unseen
was done by Akestam.holst Stockholm advertising agency for Audi in Sweden. It was released in Feb 2016.
Audi: Catch the unseen
Brand
Media
Released
February 2016
Posted
February 2016
Market
Industry
Agency
Creative Director
Copywriter
Photographer
Producer
Credits & Description:
Today we tend to take the same pictures of the same objects from the same places. Audi wanted to challenge this and at the same time promote quattro, their powerful four-wheel drive. That's why they created Catch the Unseen. A first of its kind photo competition where people were challenged to take the photo furthest away from any other photo.By connecting a custom made algorithm to Instagram, Audi were able to collect the metadata and map all the geo tagged Instagram photos that’s ever been sho...
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![Audi: The Quattro Coaster [Making of] Film by POL Oslo](https://fcdn.me/7f6/d21/audi-the-quattro-coaster-making-of-1f272f5a63bb348388248d647d.jpg?h=260 "The Quattro Coaster [Making of]")
