Australia Post Digital, Case study Australia Post Care Packages by GPY&R Melbourne

The Digital Advert titled Australia Post Care Packages was done by GPY&R Melbourne advertising agency for Australia Post in Australia. It was released in May 2017.

Australia Post: Australia Post Care Packages

Released
May 2017
Posted
May 2017
Market
Senior Art Director
Senior Copywriter
Executive Creative Director
Production Agency

Credits & Description:

To remind Australians to send internationally with Australia Post, we targeted expats who miss home and got them to do our advertising for us. By listening out for them on social media, we surprised them with a box full of Aussie goodies on Australia Day. 
Media: Direct Marketing
Category: Public services & utilities
Client: Australia Post
Agency: Y&R Melbourne
Country: Australia
Executive Creative Director: Jake Barrow
Senior Copywriter: James Wills

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