To remind Australians to send internationally with Australia Post, we targeted expats who miss home and got them to do our advertising for us. By listening out for them on social media, we surprised them with a box full of Aussie goodies on Australia Day.
Media: Direct Marketing
Category: Public services & utilities
Client: Australia Post
Agency: Y&R Melbourne
Country: Australia
Executive Creative Director: Jake Barrow
Senior Copywriter: James Wills