Barbie Digital, Case study Ticket To Play by Weber Shandwick New York

The Digital Advert titled Ticket To Play was done by Weber Shandwick New York advertising agency for Barbie in United States. It was released in Nov 2016.

Barbie: Ticket To Play

Brand
Released
November 2016
Posted
November 2016
Industry

Awards:

LIA Awards 2017
The NewBrand ActionBronze Winner

Credits & Description:

Entrant: Weber Shandwick, New York
Brand: Mattel Barbie
Corporate Name of Client: Mattel Barbie
Sr. Global Communications Manager, Barbie & Girls: Marissa Beck
Associate PR Manager, Barbie & Girls: Kelly Powers
Vice President, Global Brand Communications: Michelle Chidoni
Mattel Senior Director: Erica Green
Mattel Directors: Nathan Baynard/Liz Maglione/Danielle Viale
Mattel Senior Manager: Ryan Hoagland
Mattel Managers: Lisa Perez/Amanda Searles
Mattel Associate Manager: Edlyn Tong
Mattel Senior Producer: Lorraine Kraus
PR Company: Weber Shandwick, New York
Executive Vice President: Peter Campisi
Vice Presidents: Meaghan Jones Koppel/Nicole Mayo
Senior Account Executive: Haley Vergnano
Assistant Account Executive: Dani Brady
Non for Profit Company: She Should Run, Washington, DC
She Should Run Co-Founder & CEO: Erin Loos Cutaro
SKDKnickerbocker Managing Director: Kerri Lyon