Barbour Digital The Rather Handy Picnic Rug, 1 by Thinking Juice

The Rather Handy Picnic Rug, 1
The Digital Advert titled The Rather Handy Picnic Rug, 1 was done by Thinking Juice advertising agency for Barbour in United Kingdom. It was released in Feb 2016.

Barbour: The Rather Handy Picnic Rug, 1

Brand
Media
Released
February 2016
Posted
February 2016
Industry

Awards:

Roses Creative Awards, 2016
DigitalOnline Advert or CampaignBronze

Credits & Description:

Agency: Thinking Juice
Client: Barbour
Barbour is synonymous with the winter. But they have a huge range of products for the summer months too. Our challenge was to increase engagement with the Barbour brand during the sunny season through social channels – positioning Barbour as a lifestyle brand at the heart of summer. Instead of a typical UGC or outreach campaign, we thought we'd do something a little different. So we invented a new Barbour product: The Rather Handy Picnic Rug.

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