Roses Creative Awards, 2016 | ||
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Digital | Online Advert or Campaign | Bronze |
Agency: Thinking Juice
Client: Barbour
Barbour is synonymous with the winter. But they have a huge range of products for the summer months too. Our challenge was to increase engagement with the Barbour brand during the sunny season through social channels – positioning Barbour as a lifestyle brand at the heart of summer. Instead of a typical UGC or outreach campaign, we thought we'd do something a little different. So we invented a new Barbour product: The Rather Handy Picnic Rug.