Caples Awards 2018 | ||
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Digital B to C | - | Bronze |
Agency: REWIND
BBC Studios Digital
CLIENT BBC Studios Digital
PRODUCT VR
MEDIA Online & Digital
COUNTRY United Kingdom
DATE OF CAMPAIGN Summer 2017
BACKGROUND
The BBC had a long history of innovation in how it informed, educated and entertained.
The corporation wanted to explore and understand the new medium of VR in order to examine its potential for storytelling.
IDEA
'Home' was a collaboration between REWIND and BBC Studios Di...