Bc Children's Hospital: Snowball Fight for Kids, 2

Credits & Description:

Category: Public Interest, NGO
Media: Integrated
Brand: BC Children's Hospital Foundation
Agency: Will Creative
Geo: Canada
Advertising Agency: Will Creative, Canada
Creative Director: Lisa Lebedovich
Art Director: Michael Cadamia
Senior Copywriter: Katie Holmes
Producer: Shannon Cherry
Production Coordinator: Samee Anderson
Account Director: Nicola Poskitt
Planner: Ute Preusse
Production Partners: Lance Cummings / Glance Digital, Steve Kirby / The Image Lab, Sarah Clark / CustomMade TV, Kirby Szeto, Sarah Lasch / PlusK Studio
Published: January 2018
Synopsis:
In partnership with creative agency Will, BC Children’s Hospital Foundation has set its sights on creating the world’s largest online snowball fight to help make the holidays a little brighter for over 86,000 patients who are treated at The Hospital each year.
By donating at https://secure.bcchf.ca/donate... people are rewarded with a virtual snowball that they can throw at their friends on Facebook, challenging them to continue the fight. With throwing options like ‘The Corkscrew,’ ‘Triple Whammy’ and ‘The Just-Chuck-it,’ BC Children’s Hospital Foundation is hoping that the fun will spread and result in a flurry of online donations, which will support critical needs, including the most advanced medical equipment, innovative research, and the recruitment of the brightest medical minds.