Beats by Dre Digital, Case study Straight Outta Compton [video] by R/GA Los Angeles
The Digital Advert titled Straight Outta Compton [video]
was done by R/GA Los Angeles advertising agency for Beats by Dre in United States. It was released in Aug 2015.
Beats by Dre: Straight Outta Compton [video]
Brand
Media
Released
August 2015
Posted
August 2015
Market
Agency
Creative Director
Art Director
Creative Director
Creative Director
Producer
Photographer
Designer
Designer
Creative Director
Executive Creative Director
Designer
Designer
Designer
Designer
Awards:
| D&AD Awards, 2016 | ||
|---|---|---|
| Digital Marketing | Use of Social Media | Wood Pencil |
| LIA 2016 | ||
| Integration | - | Gold Winner |
| Non-Traditional | Direct Marketing | Silver Winner |
| One Show, 2016 | ||
| Social Media | Consumer - Branded Social Campaign / Branded Social Campaign | Gold Pencil |
| One Show Entertainment | Consumer - Other Branded Content / User Generated Content | Gold Pencil |
| Public Relations | Consumer - Brands, Products & Services / User Generated Content | Gold Pencil |
| Cannes Lions 2016 | ||
| Direct | Digital & Social: Co-Creation & User Generated Content | Gold Lion |
| Promo And Activation | Digital & Social: Co-Creation & User Generated Content | Gold Lion |
| Media | Digital & Social: Use of Social Platforms | Bronze Lion |
| Cyber | Social: Co-Creation & User Generated Content | Silver Lion |
| Media | Branded Content & Entertainment : Use of Co-Creation & User Generated Content | Silver Lion |
| Mobile | Social : Social Trends | Gold Lion |
| ADC Annual Awards 2016 | ||
| DIGITAL | SOCIAL CONTENT: ADVERTISING THROUGH SOCIAL NETWORKS | Gold |
| Cannes Lions Entertainment 2016 | ||
| Entertainment For Music | Fans, Social & Digital: Use of User Generated Content | Silver Lion |
| AICP Next Awards 2016 | ||
| Social | - | The Winner |
| Epica Awards 2016 | ||
| Online Social Networks | Online Social Networks | Silver |
| Facebook Awards 2016 | ||
| Global Winners | Beyond Facebook / Integrated | Blue Award |
| NA Regional Winners | Beyond Facebook / Integrated | Blue Award |
Credits & Description:
Client: Beats By Dr. Dre
Brand: Straight Outta Compton (Movie)
Title: Straight Outta
Target: USA · North America
Category: Computers / Electronics / Business Equipment
AGENCY R/GA
Agency: R/Gas Hustle / Los Angeles + Beats By Dr. Dre / Los Angeles
Art Director: Ami Lewis
Writer: Lesley Bea
Creative Director: Will Esparza, Zach Hilder, Jason White, Daniel Ilic
Designer: Doug Alves, Stanley Chen, Alejandro Larramendi, Natalie Lui, Andy A...
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