Caples Awards 2014 | ||
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Digital | Branded Websites | Bronze |
BOOM-co dart blaster, a firing toy from parent company Mattel, hit its intended target this year with a colorful, interactive, branded website that rolled out in 32 markets. The campaign from ad agency RAPP aimed for an audience sweet spot of digitally savvy boys between seven and 10 years old. The site is replete with high-energy videos, online games, and moving imagery. To date, BOOM-co has sold nearly 800,000 units.
Agency: RAPP
Client: Boom-co
Art & Creative Directors: NIch...