Boom-co Digital Boom-Co.com Takes Direct Aim at Nerf and Nails It by Rapp, Rapp-tribal

Boom-Co.com Takes Direct Aim at Nerf and Nails It
The Digital Advert titled Boom-Co.com Takes Direct Aim at Nerf and Nails It was done by Rapp, Rapp-tribal advertising agencies for Boom-co in United States. It was released in Jun 2014.

Boom-co: Boom-Co.com Takes Direct Aim at Nerf and Nails It

Brand
Media
Released
June 2014
Posted
June 2014
Industry
Agency
Creative Director
Creative Director

Awards:

Caples Awards 2014
DigitalBranded WebsitesBronze

Credits & Description:

BOOM-co dart blaster, a firing toy from parent company Mattel, hit its intended target this year with a colorful, interactive, branded website that rolled out in 32 markets. The campaign from ad agency RAPP aimed for an audience sweet spot of digitally savvy boys between seven and 10 years old. The site is replete with high-energy videos, online games, and moving imagery. To date, BOOM-co has sold nearly 800,000 units.
Agency: RAPP
Client: Boom-co
Art & Creative Directors: NIch...

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