Bosch Digital, Case study BOSCH - WORLD EXPERIENCE 2014 by NETEYE

BOSCH - WORLD EXPERIENCE 2014
The Digital Advert titled BOSCH - WORLD EXPERIENCE 2014 was done by NETEYE advertising agency for Bosch in Germany. It was released in Apr 2014.
Advertising campaign for Bosch

Bosch: BOSCH - WORLD EXPERIENCE 2014

Brand
Bosch
Media
Digital, Case study
Released
April 2014
Posted
April 2014
Market
Germany
Industry
Electronic Devices & Home Appliances, Business equipment & services, Corporate Image
Agency
NETEYE

Awards:

Golden Hammer, 2015
PRCorporate PRSilver

Credits & Description:

Category PR
Subcategory Corporate PR
Entrant agency OMD Germany
Client ROBERT BOSCH GmbH
Brand BOSCH
Product/service BOSCH WORLD EXPERIENCE 2014
Date release 07.04.2014
Advertising agency NETEYE – Kreativagentur für digitale Medien
Media agency OMD Germany
Other agency OMG Fuse
Website http://experience.bosch.com/com/en/bosch-world-experience.html
Young people associate Bosch rather with fridges and power tools instead of fascinating technology. To change that perception, we needed to prove that Bosch is more than they think. Through the eyes of 6 “Bosch Explorers”, we sent millions on an unforgettable adventure that transformed the brand in the minds of young tech-enthusiasts globally: Around the world in 16 days – a Social Media Documentary about a journey to groundbreaking Bosch projects.