Branston: COMPLIMENTS CHEESE

Credits & Description:

Advertiser: BRANSTON
Agency: McCANN LONDON
Category: Best Copywriting
Advertising campaign: COMPLIMENTS CHEESE
Developer: Ahmed Meer (McCann London)
Copywriter: Mike Oughton (McCann London)
Strategy lead: Niall Wilson (McCann London)
Executive Creative Director: Rob Doubal (McCann London)
Executive Creative Director: Lol Thomson (McCann London)
Account Manager: Steve Cardwell (McCann London)
Creative Director: Simon Hepton (McCann London)
Creative Director: Matt Crabtree (McCann London)
Art Director: Javier Gomez (McCann London)
Account Director: Victoria Wade (McCann London)

Brief Explanation
It is a sad indictment of modernity that, in the highly competitive world of condiments, young British people favour inferior accompaniments to their cheese sandwiches, such as mayonnaise and ketchup. The poor ignorant fools. It’s a hard fact that Branston Pickle complements cheese more beautifully than any other condiment could possibly comprehend. With no budget, how the deuce does one introduce the condiment of kings into the hearts and minds of younger, pickle-ignorant consumers? As Branston complements cheese so perfectly in sandwiches, what better way to get noticed than for Branston to compliment cheese at every possible opportunity online?