Braun: TESTOSTERONE IN A MACHINE

Credits & Description:

Advertiser: BRAUN
Agency: BBDO GERMANY
Category: Other Rich Media
Advertising campaign: TESTOSTERONE IN A MACHINE
Art Director: Frank Benzenberg (BBDO Proximity Duesseldorf)
Creative Managing Directors: Christian Mommertz (BBDO Proximity Duesseldorf)
Account Manager: Franca Esser (BBDO Proximity Duesseldorf)
Agency Producers: Julia Ristau (BBDO Proximity Duesseldorf)
Producer: René Blumberg (BBDO Proximity Duesseldorf)
Copywriter: Sebastian Steller (BBDO Proximity Duesseldorf)
Agency Producers: Stefan Bader (BBDO Proximity Duesseldorf)
International Managing Director/Planning: Sue Nisbet (BBDO Proximity Duesseldorf)
Creative Directors: Michael Funk (BBDO Proximity Duesseldorf)
Art Director: Philipp Alings (BBDO Proximity Duesseldorf)
Editor: Philipp Schneider
Integrated Creative Planner: Roman Koenigsmark (BBDO Proximity Duesseldorf)
Producer: Scherin Rjakumaran (BBDO Proximity Duesseldorf)
Creative Managing Directors: Sebastian Hardieck (BBDO Proximity Duesseldorf)
Head Of TV: Steffen Gentis (BBDO Proximity Duesseldorf)
Chief Creative Officer: Wolfgang Schneider (BBDO Germany)
Art Buying: Birgit Paulat (BBDO Proximity Duesseldorf)
Art Director: Bjoern Brzeske (BBDO Proximity Duesseldorf)
Director/DOP: Esteban
Creative Directors: Olaf Reys (BBDO Proximity Duesseldorf)
Global Group Account Director: Carsten Huschert (BBDO Proximity Duesseldorf)
Group Account Director: Michael Vorbrink (BBDO Proximity Duesseldorf)
Art Director: Sabine Roloff (BBDO Proximity Duesseldorf)

Brief Explanation
The spot in the masthead banner shows the animalistic nature of man. The Series 5 is the GTI of shavers and so this bold (powerful) video – full of unrestrained testosterone, wildness and aggression – follows suit. Stylistically cut like a modern music video to stir the animalistic desire for the Braun Series 5 within a man.TRANSLATION: New Series 5 testosterone in a machine. "En saviour plus" - Learn more. "Regarder la video" -Watch the video.