Leo Burnett Tailor Made created for ABTO (Brazilian Association of Organ Transplantation) the campaign "Like Donation" with the purpose of encouraging organ donations. The initiative makes use of the like symbol used by the social network Instagram - the heart. The communication counts with the partnership of more than 30 photographers - like Fabio Battaglia and Marcos Alberti - who have profiles on the social network. These professionals have donated some of their own clicks to the campaign, di...