Buick Digital Moment of truth by Digitas London

Moment of truth
The Digital Advert titled Moment of truth was done by Digitas London advertising agency for subbrand: Buick Regal (brand: Buick) in United Kingdom. It was released in Nov 2010.

Buick: Moment of truth

Media
Released
November 2010
Posted
November 2010
Industry

Credits & Description:

In its ongoing quest to reinvent the Buick brand General Motors has launched a new social media marketing campaign complete with swanky parties in cities like Miami, Chicago and Philadelphia. There will be no shuffle board. The move is part of The General's new "Buick's Moment of Truth" campaign, where party attendees are given flip cameras to record their impressions â positive or negative â of the brand's products. The videos will then be posted to a site for all to see.
Client: General ...

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