Canal+ Digital, Case study The interactive form by BETC
The Digital Advert titled The interactive form
was done by BETC advertising agency for Canal+ in France. It was released in May 2015.
Canal+: The interactive form
Brand
Media
Released
May 2015
Posted
May 2015
Market
Agency
Creative Director
Creative Director
Copywriter
Executive Creative Director
Art Director
Awards:
| Cannes Lions, 2015 | ||
|---|---|---|
| DIRECT | STRATEGY: ACQUISITIONS | GOLD |
| DIRECT | DIRECT MARKETING: CRAFT: CUSTOMER JOURNEY | GOLD |
| DIRECT | DIRECT MARKETING: DIGITAL & SOCIAL: USE OF DIGITAL MARKETING | GOLD |
| Clio Awards 2015 | ||
| Direct | Product/Service: Digital | Bronze |
| Epica Awards 2015 | ||
| Digital | Websites | Silver |
| Eurobest Awards, 2015 | ||
| Direct | Direct Marketing: Strategy: Acquisition & Retention | Bronze Eurobest |
| Interactive | Web Campaigns: Publications & Media | Bronze Eurobest |
| Promo & Activation | Digital & Social: Use of Digital Advertising in a Promotional Campaign | Bronze Eurobest |
| Promo & Activation | Product & Service: Publications & Media | Bronze Eurobest |
| Cristal Festival, 2015 | ||
| Digital & Mobile | Media | Sapphire (Silver) |
| Digital & Mobile | Best Interface & Navigation | Emerald (Bronze) |
| Promo & Direct | Client acquisition | Cristal (Gold) |
| Promo & Direct | Best use of direct marketing led by digital & social | Sapphire (Silver) |
Credits & Description:
Client: Canal+
Product: Canal+
Entrant: Betc Paris, France
Title: The Interactive Form
Product/Service: Canal+
Entrant Company: Betc Paris, France
Advertising Agency: Betc Paris, France
Advertising Agency 2: Betc Digital Paris, France
Executive Creative Director: Stéphane Xiberras (Betc)
Creative Director: Olivier Apers (Betc)
Creative Director: Ivan Beczkowski (Betc Digital)
Art Director: Simon Frankart (Betc Digital)
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