Canal+ Digital, DM, Case study The interactive form [video] by BETC

The Digital Advert titled The interactive form [video] was done by BETC advertising agency for Canal+ in France. It was released in Jun 2015.

Canal+: The interactive form [video]

Brand
Released
June 2015
Posted
June 2015
Market
Agency
Creative Director
Creative Director
Copywriter
Executive Creative Director
Art Director

Awards:

Cannes Lions, 2015
DIRECTSTRATEGY: ACQUISITIONSGOLD
DIRECTDIRECT MARKETING: CRAFT: CUSTOMER JOURNEYGOLD
DIRECTDIRECT MARKETING: DIGITAL & SOCIAL: USE OF DIGITAL MARKETINGGOLD
Clio Awards 2015
DirectProduct/Service: DigitalBronze
Kinsale Sharks Awards, 2015
DigitalInternational Digital - WebsitesGold Winner
LIA (London International Awards), 2015
DigitalMedia PromotionBronze Winner
Epica Awards 2015
Direct MarketingConsumer DirectSilver
DigitalOnline Campaigns - Media & EntertainmentSilver
DigitalWebsitesSilver
Eurobest Awards, 2015
DirectDirect Marketing: Strategy: Acquisition & RetentionBronze Eurobest
InteractiveWeb Campaigns: Publications & MediaBronze Eurobest
Promo & ActivationDigital & Social: Use of Digital Advertising in a Promotional CampaignBronze Eurobest
Promo & ActivationProduct & Service: Publications & MediaBronze Eurobest
Cristal Festival, 2015
Digital & MobileMediaSapphire (Silver)
Digital & MobileBest Interface & NavigationEmerald (Bronze)
Promo & DirectClient acquisitionCristal (Gold)
Promo & DirectBest use of direct marketing led by digital & socialSapphire (Silver)
Grand Prix Stratégies du Brand Content 2015
DigitalSites éditoriauxPrix
DigitalVidéos virales, vidéos interactivesMention ex-aequo
Mobius Awards, 2015
DIRECTPublic RelationsCERTIFICATE
DIGITAL - ONLINEEntertainment Media, PromotionMOBIUS
DIGITAL - ONLINEEntertainment Media, PromotionBEST OF SHOW WINNER
D&AD Awards, 2016
DirectDirect Acquisition & RetentionYellow Pencil
Cresta Awards 2016
Interactive(Digital) - Media & EnertainmentGold
The Golden Award of Montreux, 2016
Direct MarketingDirect Response Digital MarketingGold
New York Festival 2016
Activation & EngagementActivation & Engagement: Products & ServicesFirst Prize Award
DigitalDigital (Cyber) Communications: Websites & Microsites: Products & ServicesGrand Prize Award
DigitalDigital (Cyber) Communications: Websites & Microsites: Products & ServicesFirst Prize Award
One Show, 2016
Direct-Best in Discipline
DirectConsumer - Digital / Websites, Microsites & BannersGold Pencil

Credits & Description:

Advertiser: CANAL+
Agency: BETC, BETC DIGITAL
Geo: France, France
Brand Management: Alice Holzman(CANAL+)
Brand Management: Anne-Gaëlle Petri(CANAL+)
Brand Management: Aurélie Stockpoeuf(CANAL+)
Agency Management: Eugénie Valletoux(BETC Digital)
Agency Management: Guillaume Espinet(BETC)
Creative Director: Ivan Beczkowski(BETC Digital)
Brand Management: Julien Beytout(CANAL+)
Brand Management: Olivier Le Gallo(CANAL+)
Brand Mana...

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