Carnival: Fun Voyage!

Credits & Description:

Website: http://www.carnival.com/
Agency: Sapientnitro
Brand: Carnival Cruise Line
Country: Australia
Creative Director, Design: Jordan Lipton
Creative Director, Copy: Jason Levine
Tech Lead: Jay Wilson
Ux Lead: Gessica Tortolano
Sr. Account Director: Debbie Casey
Account Supervisor: Beatriz Maldonado
Project Manager: Andrew Fishman
Strategy Director: Greg Cordaro
Analytics Director: Eddie Gonzalez
Designer: Carolina Espinales
Development Lead: Alex Toledo
Sr. Copywriter: Nicole Levine
Development: Carlos Cabrera
Synopsis:
We set out to make planning and booking a Carnival cruise vacation online as pleasurable as the cruise itself. If you’ve gone through any cruise line’s site, you know that’s a massive task. Luckily, we had a plan. It’s called “Fun Voyage.” Simple, seamless, forward and fun are its pillars and each informed our decisions. Like a cruise ship, the experience glides through. Choices are easier and the results from those choices are instant. Pictures are big and immersive. They insert users into the cruise experience. Fun and bite-sized content informs quickly and inspires a chuckle – and booking. Since launch itinerary views are up 52%. Booking is up 9% (Our goal was 2%) And because those bookings were done online, Carnival saved millions in operational costs. Clearly the new Carnival site experience isn’t just better, it’s a totally new way to shop for a cruise. It’s a “Fun Voyage” for all.