Castorama Digital, DM, Case study The Magic Wallpaper [image] 1 by TBWA Paris, Dan Paris
![The Magic Wallpaper [image] 1](https://fcdn.me/59c/722/castorama-the-magic-wallpaper-image-1-e28b57558780449872d1ccbb84.jpg "The Magic Wallpaper [image] 1")
The Digital Advert titled The Magic Wallpaper [image] 1
was done by TBWA Paris, Dan Paris advertising agencies for Castorama in France. It was released in Dec 2016.
Castorama: The Magic Wallpaper [image] 1
Brand
Media
Released
December 2016
Posted
December 2016
Market
Agency
Copywriter
Copywriter
Art Director
Executive Creative Director
Executive Creative Director
Art Director
Art Director
Art Director
Production Agency
Director
Creative Agency
Awards:
| Clio Awards 2017 | ||
|---|---|---|
| Direct | Product/Service: Digital/Mobile | Bronze |
| Branded Entertainment | Product/Service: Digital/Mobile | Silver |
| Product Design | Product/Service: Furniture & Lighting | Silver |
| Cannes Lions 2017 | ||
| Mobile | Apps : Utilities | Silver Lion |
| Design | Digital & Interactive Design: Apps | Silver Lion |
| Mobile | Technology: Augmented Mobile Experience | Bronze Lion |
| Digital Craft | Content: Editorial | Bronze Lion |
| Product Design | Goods: Infant Products, Toys & Educational Products | Silver Lion |
| Eurobest Awards 2017 | ||
| Mobile | Mobile Apps | Gold Eurobest |
| Digital Craft | Editorial | Silver Eurobest |
| Direct | Use Of Technology | Gold Eurobest |
| Promo & Activation | Use Of Technology | Bronze Eurobest |
| Direct | Use Of Mobile | Silver Eurobest |
| Mobile | Augmented Mobile Experience | Silver Eurobest |
| Cristal Festival 2017 | ||
| Marketing Innovation | Best Use of Mobile | Gold |
| Digital | Best User Experience Design | Gold |
| Marketing Innovation | Best Creative Technology / Innovative Technology | Bronze |
| Internet Of Things | Home Products (Furnishing, Decoration, Cleaning, Equipment) | Short List |
Credits & Description:
Title: The Magic Wallpaper
Agency: Tbwa\Paris, Dan Paris
Brand: Castorama
Country: France
Entrant Company: Tbwa\Paris, Paris
Advertising Agency: Tbwa\Paris, Paris / Dan Paris, Boulogne-Billancourt
Production Company: Tbwa\Else
Executive Creative Director: Benjamin Marchal (Tbwa\Paris)
Executive Creative Director: Faustin Claverie (Tbwa\Paris)
Copywriter: Fabien Duval (Tbwa\Paris)
Copywriter: Glen Troadec (Tbwa\Paris)
Art Director:...
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![Castorama: The Magic Wallpaper [image] 2 Design & Branding by Dan Paris, TBWA Paris](https://fcdn.me/541/0a8/castorama-the-magic-wallpaper-image-2-74e6bf59bf9b970e4db3391ee0.jpg?h=260 "The Magic Wallpaper [image] 2")
