Liberation Digital, Case study The Human Search Engine by J. Walter Thompson Paris
The Digital Advert titled The Human Search Engine
was done by J. Walter Thompson Paris advertising agency for subbrand: CheckNews.fr (brand: Liberation) in France. It was released in Oct 2016.
Liberation: The Human Search Engine
Brand
Media
Released
October 2016
Posted
October 2016
Market
Production Agency
Agency
Executive Creative Director
Copywriter
Art Director
Awards:
| Epica Awards 2017 | ||
|---|---|---|
| Digital | Online Campaigns – Media & Entertainment | Gold |
| Digital | Online Campaigns – Public Interest | Silver |
| Media Usage | Media Innovation - Traditional Media | Bronze |
| Branded Content & Entertainment | Native Advertising | Gold |
| Digital | Websites | Bronze |
| Clio Awards 2017 | ||
| Branded Content | Product/Service: Digital/Mobile | Silver |
| Branded Entertainment | Product/Service: Digital/Mobile | Silver |
| LIA Awards 2017 | ||
| The New | Brand Action | Silver Winner |
| Cannes Lions 2017 | ||
| Cyber | Web Campaign: Corporate Social Responsibility | Silver Lion |
| Cyber | Social: Real-Time Response | Silver Lion |
| Cristal Festival 2017 | ||
| Corporate & PR | Corporate Responsibility | Gold |
| Corporate & PR | Best Use of Social Media | Bronze |
| Corporate & PR | Corporate Reputation | Silver |
Credits & Description:
Title: The Right Search
Agency: J. Walter Thompson Paris
Brand: Libération
Country: France
Entrant Company: J. Walter Thompson Paris
Advertising Agency: J. Walter Thompson Paris
Media Agency: J. Walter Thompson Paris / Ipg Mediabrands, Paris
Production Company: J. Walter Thompson Paris / Munso, Toulouse
Executive Creative Director: Thomas Derouault (J. Walter Thompson Paris)
Art Director: Paul-Emile Raymond (J. Walter Thompson Paris)
Co...
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