Coca-cola Digital Case study by Fitzgerald+co.

Case study
The Digital Advert titled Case study was done by Fitzgerald+co. advertising agency for Coca-cola in United States. It was released in Apr 2018.

Coca-cola: Case study

Media
Released
April 2018
Posted
March 2020
Industry

Awards:

Lions Communication 2018
Radio & Audio LionsUse of MusicSilver Lion
Radio & Audio LionsUse of Radio or Audio as a MediumSilver Lion
Lions Reach 2018
Direct LionsDigital & Social > Real-time ResponseBronze Lion
Media LionsUse of Branded Content created for Digital or SocialBronze Lion
Lions Experience 2018
Brand Experience & Activation LionsSocial Engagement & Integration for Live ExperienceSilver Lion
Brand Experience & Activation LionsSectors > Food & DrinkBronze Lion
Ad Stars 2018
MediaProduct & Service: Drinks (alcoholic & non-alcoholic)Crystal
MediaUse of Media: Use of social in a media campaignCrystal
New York Festivals Awards 2018
MEDIA (BEST USE)Corporate Communications: Mobile WebsitesThird Prize Award
MEDIA (BEST USE)Media & Enterainment: Mobile WebsitesThird Prize Award

Credits & Description:

Brand COCA-COLA
Entrant FITZCO//MCCANN ATLANTA
FITZCO//McCANN Atlanta, USA Entrant Company
FITZCO//McCANN Atlanta, USA Idea Creation
SCORE A SCORE Los Angeles, USA Production
CASANOVA//McCANN New York, USA Production
FORTYFOUR Atlanta, USA Additional Company
Noel Cottrell Fitzco//McCann Chief Creative Officer
John Mescall McCann Worldgroup Global Executive Creative Director
Mitch Bennett Fitzco//McCann ECD and Songwriter
Wes Whitener Fi...

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