Category: Non-Alcoholic Drinks
Media: Digital
Brand: Coca-Cola
Agency: McCann
Geo: Canada
Advertising Agency: McCann, Toronto, Canada
Creative Lead / Copywriter: Waseem Shaikh
Studio: Think Brown Media Inc
Published: May 2017
Synopsis:
PROBLEM: Coca-Cola wanted to connect with Muslim consumers over Ramadan, the most auspicious month of the Islamic calendar. Over a million Canadian Muslims celebrate the month by fasting from sunrise to s...