Continental: Road Trip

Credits & Description:

Client: Continental Tyres
Agency: TLC Marketing
Campaign: Road Trip
Continental reward tyre-d customers with a FREE luxury hotel night stay, as part of their new road trip campaign. TLC Marketing UK is giving every Continental customer a chance to experience just how fun driving can be by rewarding its drivers with a free night’s stay for two at some of Britain’s most luxurious hotels. Continental customers will be able to choose from a free night’s stay at more than 200 hotels across the UK and Ireland, such as the Malmaision, Hotel Du Vin and Bespoke chains, when they purchase tyres at a participating retailer. The brand has also celebrated the nation’s love of the open road with a guide to the 12 most breathtaking and challenging roads across UK and Ireland for Continental customers to road test.
See more at: http://www.tlcmarketing.com/Ma...