Devondale Digital Dairy Dash by Oxygen
The Digital Advert titled Dairy Dash
was done by Oxygen advertising agency for subbrand: Dairy Dash (brand: Devondale) in Australia. It was released in Oct 2014.
Devondale: Dairy Dash
Brand
Media
Released
October 2014
Posted
October 2014
Market
Agency
Producer
Creative Director
Art Director
Credits & Description:
In a first for Australiaâs farmer-owned dairy company, Devondale has launched Matildaâs Dairy Dash in a bid to combat the pressure of discounting from private label brands and to drive loyalty among mums. Created by Oxygen Interactive, the campaign fronted by Matilda, the Devondale Cow, uses mobile gaming, a consumer promotion and a printing technology new to Australia whereby unique codes are only revealed on packs once theyâre chilled.
Category: Entertainment & leisure
URL: https:/...
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