Dallas Pets Alive/ DPA Digital, DM, Case study Adoptable Trends by Dieste Harmel & Partners
Dallas Pets Alive/ DPA: Adoptable Trends
Awards:
| Cannes Lions, 2015 | ||
|---|---|---|
| MEDIA | MEDIA: DIGITAL & SOCIAL: USE OF DIGITAL CONTENT | SILVER |
| CYBER | SOCIAL: USE OF SOCIAL DATA & INSIGHT | BRONZE |
| Clio Awards 2015 | ||
| Direct | Public Service: Digital | Bronze |
| Engagement/Experiential | Public Service: Guerrilla | Bronze |
| El Sol Festival (Espanol), 2015 | ||
| Márketing Directo | Otros canales digitales, móvil, redes sociales | Sol De Plata |
| Digital | Piezas y acciones de comunicación en comunidades y redes sociales | Sol De Plata |
| D&AD Awards, 2016 | ||
| Digital Marketing | Tactical Digital Marketing | Graphite Pencil |
| Art Direction | Direct Response/Digital | Wood Pencil |
| Direct | Direct Response/Digital | Yellow Pencil |
| One Show, 2016 | ||
| Direct | Non-Profit - Digital (Websites, Mobile, Social Media) / Digital (Websites, Mobile, Social Media) | Silver Pencil |
| Interactive | Non-Profit - Advertising / Advertising | Merit |
| One Show Entertainment | Consumer - Other Branded Content / Custom Content | Silver Pencil |
| Wave Festival, 2016 | ||
| Branded Content | Uso ou integração de digital ou mídia social | Prata |
| Promo | Digital & Social | Prata |
| Facebook Awards 2016 | ||
| NA Regional Winners | Facebook For Good | The Winners |
Credits & Description:
Brand: Dallas Pets Alive
Entrant Company: Dieste Inc., Dallas
Agency: Dieste Inc., Dallas
Production Company: Letca Films, Miami, Fl
Sound Design Company: Personal Music, Miami, Fl
Executive Producer: John Costello Dieste Inc., Dallas
Executive Producer: Melina Acevedo Letca Films, Miami
Executive Producer: Vanessa Lozano Personal Music, Miami
Chief Creative Officer: Paco Olavarrieta Dieste Inc., Dallas
Executive Creative Director: Ciro Sarmiento Dieste Inc., Dallas
Account Supervisor: Elva Garza Dieste Inc., Dallas
Art Director: Francisco Arranz Dieste Inc., Dallas
Art Director: Arturo Lee Dieste Inc., Dallas
Director: Jorge Colon Letca Films, Miami
Composer: Alexis Estiz Personal Music, Miami
Sound Designer: Luis Gomez Personal Music, Miami
Copywriter: Jose Benitez Dieste Inc., Dallas
Other: Gustavo Zapata Dieste Inc., Dallas
Other: Jesse Echeverria Dieste Inc., Dallas
Other: Carla Eboli Dieste Inc., Dallas
Other: Lauren Seifried Standing Dog Interactive, Dallas
Other: Ryan Owens Standing Dog Interactive, Dallas
Features: Boosted Posts, Local Awareness, Video Ads
Language: English (US)
Objectives: Awareness, Intent, Online Traffic, Offline Traffic, Sales, Direct Response
Tags: Entertainment, North America, English (US), Boosted Posts, Local Awareness, Video Ads, Awareness, Intent, Online Traffic, Offline Traffic, Sales, Direct Response, TV, Online
Dallas Pets Alive encounters the same problem each year; around 2.7 million dogs are euthanized in the U.S. after 1-2 weeks because they lack the attention and online exposure they need to find a permanent home. The idea was simple: we named adoptable dogs after the hottest trending topics. This way we redirected the attention trends get towards our dogs, and made trending topics, one of the most powerful social phenomenon in the world, our new direct and close way to adopt dogs.