Roses Creative Awards, 2016 | ||
---|---|---|
Digital | Online Advert or Campaign | Silver |
Other | Low Budget | Gold |
Agency: isobel
Client: Danepak
The UK bacon market has endured year on year decline. Supermarket shelves are swamped with own label products and consumers that had heard of Danepak during the 90s had lapsed. The brand needed regenerating, it needed to stand for something, it needed a mission and a modern approach to this marketing problem. In August 2015 we launched The Serious Bacon Club.