Arbeitskreis Vorratsdatenspeicherung Digital, Design & Branding FINGERPRINTS OPEN TRACE by Nordpol Hamburg
The Digital Advert titled FINGERPRINTS OPEN TRACE
was done by Nordpol Hamburg advertising agency for subbrand: Data Protection Campaign (brand: Arbeitskreis Vorratsdatenspeicherung) in Germany. It was released in Jun 2008.
Though widespread discussions in the press, most users don't realise what kind of data and to which extent they leave behind when surfing the Web. A special program visualises the digital fingerprint of every user. The fingerprints lead the user to a landing page and to special browser for anonymous Web surfing.