CI Games Digital, Case study Stop for a minute by McCann Warsaw

The Digital Advert titled Stop for a minute was done by McCann Warsaw advertising agency for subbrand: Enemy Front (brand: CI Games) in Poland. It was released in Aug 2014.

CI Games: Stop for a minute

Released
August 2014
Posted
August 2014
Market
Copywriter
Digital Creative

Awards:

Golden Drum, 2014
Film (television, cinema & online)-Golden Drum Grand Prix
Branded contentGamesGolden Drum
Digital campaigns including mobile campaignsDigital campaigns including mobile campaignsGolden Drum Grand Prix
Public relationsPublic engagement & participationSilver Drum
Intercontinental Advertising Cup, 2014
Best of Products and ServicesBest of Entertainment, Recreation & LeisureCup Winner
Best of AdmakingBest Use of Local CultureCup Winner
Best of AdmakingBest Use of TechnologyCup Winner

Credits & Description:

70 years after the Warsaw Rising CI Games prepared something unique for players of Enemy Front. On August 1, at 5 pm (âWâ Hour), the game will freeze for one minute. Players all around the world will be able to honor the Warsaw Insurgents at the same time as Poles, while learning about the history of the Rising. This global scale initiative in the virtual and real worlds was initiated by McCann Worldgroup Poland. The goal of the event is to draw the world's attention to the largest military acti...

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