E.ON Digital The Great LinkedIn Sunfarmer Stunt by M&C Saatchi Stockholm

The Great LinkedIn Sunfarmer Stunt
The Digital Advert titled The Great LinkedIn Sunfarmer Stunt was done by M&C Saatchi Stockholm advertising agency for E.ON in Sweden. It was released in Jul 2016.

E.ON: The Great LinkedIn Sunfarmer Stunt

Brand
Media
Released
July 2016
Posted
July 2016
Market

Credits & Description:

The aim of the activation is to promote solar energy in Sweden, encouraging more people to make the switch. It is an endorsement campaign with a difference. In The Great LinkedIn Sunfarmer Stunt, all E.ON-employees in Sweden with a LinkedIn-account were encouraged to add a new title, Solfarmare [Sunfarmer]. LinkedIn did the rest. The Swedish management team at E.ON and a large number of co-workers added the new title to their LinkedIn profiles. Tens of thousands of users on LinkedIn were reached...

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