Flair: #FlairRaakt, 4

Credits & Description:

Client: Flair
Advertising Agency: FamousGrey, Belgium
CEO: Francis Lippens
Executive CD: Peter Ampe
Creative Team: Yana Gestels
Design: Elke Helbig
Account Director: Olivia Naudts
Strategic Director: Jonathan Detavernier
Head of digital: Joachim François
Developer: Arno Van Biesen
UX-designer: Wies Dickens
Digital design: Sacha Lempereur
Published: April 2020
Country: Belgium
Synopsis:
Who thought a quarantine could also be romantic? Since COVID-19 broke out, Belgians are bound to stay inside and keep as much distance from each other as possible. Flair, a Belgian lifestyle magazine for young women, now came up with something to make quarantine life a bit more fun.
If there is ever a time for empathy, solidarity and a positive message, it is now. With that in mind, Flair and FamousGrey joined hands in a temporary collaboration to launch #FlairRaakt (which translates to Flair Touches). Just because we can no longer touch each other physically, does not mean we cannot touch others with kind words. With #FlairRaakt, Belgians can encourage others through a series of positive and personalised quotes that can be shared via social media.