GE: GE PULSE

Credits & Description:

Advertiser: GE
Agency: BBDO NEW YORK
Category: Corporate Information
Advertising campaign: GE PULSE
Art Directors: Anne Lac (BBDO New York)
Copywriters: Beth Kushner (BBDO New York)
Chief Creative Officer: David Lubars (BBDO New York)
Senior Digital Producer: Marc Minor (BBDO New York)
Account Team: Robin Erler (BBDO New York)
Copywriters: Tim Roan (BBDO New York)
Agency Producer: Tyler Doshier (BBDO New York)
Art Directors: Judd Counsell (BBDO New York)
Copywriters: Judd Counsell (BBDO New York)
Account Team: Katie Hankinson (BBDO New York)
Account Team: Sam White (BBDO New York)
Creative Directors: Tim Roan (BBDO New York)
Art Buyer: Betsy Jablow (BBDO New York)
Illustration/Animation: Jay Quercia
Creative Directors: Scott Ex Rodgers (BBDO New York)

Brief Explanation
login: pulsepassword: G3puls3GE is amazed by what the human body can achieve during the Olympics. So, we created the Pulse of the Games, a 17-day digital experience showcasing the incredible feats of the human body. We loaded every day with custom content that revealed how athletes’ bodies work. Quirky bite-sized original animations introduced amazing athletic achievements, like how boxers must control the body’s fastest muscle - the muscle that controls blinking- so as not to lose sight of an opponent. Video shorts explained the science behind super bodies doing super things. We also integrated live results and compared them with previous records.