D&AD 2017 | ||
---|---|---|
Writing for Design | Writing for Websites | Graphite Pencil |
Agency: Joe Coleman Copywriting
Client: Joe Coleman Copywriting
Copywriter: Joe Coleman
Designer: Nicki O'Donoghue
Lead Developer: Mike Ash
Cx Design Director: Orla Mcgrath
Description:
Freelance Copywriter Joe Coleman could have written his website in one tone of voice. But he thought he'd show his flexibility and make interacting with the site more fun by letting users grab the slide bar and choose from 60 gradually changing iterations of the same copy...