Gold's Gym: Gym It Yourself - Punching Laundry

Credits & Description:

Client: Gold's Gym
Agency: LUP
Advertising Agency: LUP Jakarta
Executive Creative Director: Albert Chan
Creative Director: Andika Nugroho
Art Director: Ardho Khalifa
Copywriter: Imam Yudia
Illustration: Ardho Khalifa
Country: Indonesia
Published: June 2020
Synopsis:
The pandemic has already taken away so many things from us, especially our freedom. The freedom to go wherever we want. The freedom to take care of our loved ones and our bodies. Without being able to jog around the neighborhood or go to the gym to train, indonesians now have to figure out how to keep a healthy lifestyle and to keep their bodies strong. From home. Gold’s Gym Indonesia believes that you can still work out without risking your health. So we decided to bring Gold's Gym to everyone's homes. Introducing: ''Gym It Yourself“ - A series of step-by-step tutorials on how to train just like you're at the gym using everyday household items, from the comfort of your home.