Google Arts and Culture: Draw to Art

Credits & Description:

Client: Google Arts and Culture
Agency: Google Creative Lab / London
Agency: Kyle McDonald / London
Client / Brand: Google Arts and Culture / Paris
Freelance / Individual: Kyle McDonald / London
Draw to Art is a new experience from Google Arts & Culture that uses machine learning to match doodles to drawings, paintings and sculptures from museums around the world.
To create the experience, we trained a deep neural network to recognize visual features in doodles and associate them to similar features in artworks.
We created a series of interactive easels so everyone can use Draw to Art in a tangible way in events and cultural spaces.
The easels have been touring the world through 2018 and 2019 and have been installed in exhibitions in places like the Grand Palais in Paris, the Long museum in Shanghai, and events like MWC in Barcelona and Google I/O in SF.
With Draw to Art, everyone can use their creativity to discover works of art in a whole new way.