Greenpeace: Virtual Explorer, 1

Credits & Description:

Media: Interactive
Category: Public interest
Client: Greenpeace
URL: https://search.itunes.apple.co...
Executive Director (Greenpeace UK): John Sauven
Market: UK
Agency: AllofUs (design consultancy)
Founder (AllofUs): Orlando Mathias
Description:
AllofUs uses virtual reality to bring the Amazon rainforest to the UK for Greenpeace
London, 27 March 2017: Greenpeace UK has introduced its first-ever Virtual Reality (VR) app – ‘Virtual Explorer’ – giving supporters the chance to experience amazing places like the Amazon and Arctic first-hand, and take action to defend them.
Conceived and created by design consultancy, AllofUs, the app launched this month and enables audiences to see for themselves some of the areas where Greenpeace is campaigning.
The work takes viewers into a range of 360-degree immersive films, allowing people to visit some of Earth’s most amazing and precious environments, and enables them to help take steps to protect them via petitions and donations.
To get the full app experience, app users need a virtual reality headset and headphones, and so Greenpeace has produced a bespoke, rainforest-themed VR cardboard headset from recycled materials, which accompanies the content and which can be accessed for a donation of £6. Viewers can also choose to watch 360 highlights via their phone only. The app is available for both Apple iOS and Android phone users.