|Ad Stars 2018
|Communication Design: Packaging
|Communication Design: Digital design
Agency NuWorks Interactive Labs, Inc.
Greenwich Pizza has always been about fun moments with friends. But for young people in the Philippines, it’s more fun connecting to a mobile phone than to people around them. How do we change the game? We know we can’t ask these kids to put down their phones and interact. So we redesigned the pizza box and made the phone the center of interaction.