Haagen-dazs Digital Haagen-dazs by Proximity Paris
The Digital Advert titled Haagen-dazs
was done by Proximity Paris advertising agency for Haagen-dazs in France. It was released in May 2018.
Haagen-dazs: Haagen-dazs
Brand
Media
Released
May 2018
Posted
March 2020
Market
Industry
Agency
Awards:
| Caples Awards 2018 | ||
|---|---|---|
| Digital B to C | - | Bronze |
| Integrated | - | Bronze |
| The Lisbon International Advertising Festival 2018 | ||
| PROMO & ACTIVATION | Best Use of Media in Promo | Gold |
Credits & Description:
Agency: Proximity
CLIENT Häagen Dazs
PRODUCT ice cream on demand
MEDIA DIGITAL
COUNTRY France
DATE OF CAMPAIGN 27/04/2018
BACKGROUND
Haägen-Dazs, one of the leading premium ice cream brand in France was facing very aggressive competitors trying to replace the brand’s domination in one of the key Ice Cream consumption moment: when you come back from work and just chill and watch a movie at home.
The Brief: Find a relevant way to create a new appeal ...
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