Advertiser: HEINEKEN INTERNATIONAL
Agency: MASSIVEMUSIC
Category: Viral Film
Account Manager: Bente Spigt (Massivemusic)
Head Of Massivemusic Branding: Michiel Cremers (Massivemusic)
Creative Director Of Massivemusic Branding: Steven Craenmehr (Massivemusic)
Global Sponsorship Manager Brand Experiences: Joost Geurts (Heineken International)
Relevancy
Heineken is a beer brand, not a music company. That’s why its music strategy evolves around the soc...