IBM Digital, Case study Outthink Melanoma by Ogilvy & Mather Sydney

The Digital Advert titled Outthink Melanoma was done by Ogilvy & Mather Sydney advertising agency for subbrand: IBM Watson (brand: IBM) in Australia. It was released in Dec 2016.
Advertising campaign for IBM

IBM: Outthink Melanoma

Brand
IBM Watson  (IBM)
Media
Digital, Case study
Released
December 2016
Posted
December 2016
Market
Australia
Industry
Computers & Computer Accessories, Software & Multimedia Productions, SaaS, Against Cancer
Agency
Ogilvy & Mather Sydney

Awards:

Clio Awards 2017
InnovationPublic Service: Product InnovationBronze

Credits & Description:

Market: Sydney
Agency: Ogilvy
Entrant Company: Ogilvy
Agency Network: Ogilvy & Mather
Holding Company: Wpp Group
Production Company: Ogilvy
Advertiser / Brand: Ibm
Experience Marketing Agency: George P. Johnson
Marketing Communications Agency: Text 100