Client: IKEA
Agency: Instinct
Advertising Agency: Instinct, Russia
Creative directors: Roman Firainer
Creative groupheads: Antonina Pirogova
Creative designer: Elena Kravchenko
Client service director: Marina Vershinina
Group account director: Irina Gornova
Country: Russia
Published: May 2020
Synopsis:
IKEA Russia proposed to recreate playhouses from childhood using IKEA products and easy-to-follow instruction.
The idea was ...