With the concept Where Life Happens Ikea show that they understand and gets inspired by peoples everyday life. In real life as well as in the digital world. In the Perceptive banner ad campaign they acknowledged that you most of the time click on banners by mistake. Trueview ads are for the same reason annoying. People are seldom on youtube to watch them. They run for a minimum of 5 seconds before you can skip them. When most brands put their regular TV ads on youtube and pray for people to stay...