Infiniti Digital, Case study FROM DARKNESS TO LIGHT by Mindshare Mena, TBWA\RAAD Dubai
The Digital Advert titled FROM DARKNESS TO LIGHT
was done by Mindshare Mena, TBWA\RAAD Dubai advertising agencies for Infiniti in United Arab Emirates. It was released in May 2016.
Infiniti: FROM DARKNESS TO LIGHT
Brand
Media
Released
May 2016
Posted
May 2016
Market
Industry
Agency
Agency
Awards:
| Mena Effie Awards 2015 | ||
|---|---|---|
| New Products/Services | New Products/Services | Gold |
Credits & Description:
Client: Infiniti Middle East
Brand Name : INFINITI Middle East
Agency: TBWA\RAAD / Mindshare
Credits:
Lead Agency: TBWA\RAAD
Lead Agency 2: Mindshare
Infiniti was missing out on the region’s biggest market, KSA. Invisible for 3 years, we had to reestablish the brand in time for 3 new showroom openings & regain market share. Using Saudi Pride, we launched Infiniti from Saudis to Saudis with an activation that had Saudi families hosting Infiniti & tweeting about...
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