ING Direct Digital The Monster That Wouldn't Let Children Go to School by OgilvyOne Madrid
The Digital Advert titled The Monster That Wouldn't Let Children Go to School
was done by OgilvyOne Madrid advertising agency for ING Direct in Spain. It was released in Feb 2013.
ING Direct: The Monster That Wouldn't Let Children Go to School
Brand
Media
Released
February 2013
Posted
February 2013
Market
Agency
Creative Director
Copywriter
Art Director
Awards:
| Caples Awards, 2013 | ||
|---|---|---|
| Campaigns | Interactive campaign | Gold |
Credits & Description:
Agency: Ogilvy Spain/OgilvyOne Madrid
Client: ING Direct
Asia Pacific Executive Creative Director: Jesus Rasines
Creative Director: Diego Gonzalez
Art Director: Sara Moreno
Copywriter: Sonia De Pedro
Every year at Christmas time, ING Direct teams up with UNICEF to raise money for its educational programs. In 2012, it teamed up with Ogilvy Spain/OgilvyOne Madrid to develop an interactive short film featuring a monster that traveled around the world stopping chi...
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