Innocence En Danger: #guiltytags [image]

Credits & Description:

Campaign: #guiltytags
Title: #guiltytags
Country: France
Advertiser: Innocence In Danger
Product: #Guiltytags
Agency: Mccann Paris
Entrant: Mccann Paris
Ceo: Bruno Tallent
Group Consultant: Coline Déchelette
Senior Strategic Planner: Shadi Razavi
Integrated Producer: Arnaud Lemens
Head Of Social: Pierre- Jean Bernard
Channel Planner: Régis Langlade
Communication Manager: Isabelle Hafkin
Creative Excellence Manager: Awa Barry
Senior Digital Project Manager: Charlotte Bauer-Couty
Community Manager: Henry Roux-Dessarps
Community Manager: Alizée Tournadre
Pr Agency: Webber Shandwick Paris
Executive Vice President: Arnaud Pochebonne
Junior Consultant: Manon Torgue
Production Compagny: La Pac
Executive Producer: Jean-Gabriel Saint Paul
Line Producer: Varick Loyer
Casting Director: Naim De La Lisière
Production Compagny: No Problemo
Executive Producer: Eric Pelletier
Production Compagny: The
Producer: Raphael Fruchard
Producer: Jérôme Alquier
Description:
@GuiltyTags – or how an entire community can be guilty of murder
Innocence in Danger - a worldwide association for the protection of children - and McCANN Paris partnered to create @GuiltyTags, a social media campaign that demonstrates how an entire community can be is responsible for the death of one child.
In France, two children die every day from violence and one in ten adults claim to have experienced abuse as children. Violence against children has become an urgent public health issue. Even more disturbing is a lack of community action to combat it. Often, people involved in the child’s life fail to speak up or take action at the signs associated with violence and neglect.
Using Instagram, @GuiltyTags, tells the stories of 9 murdered children, all based on real cases. In all Instagram pictures all the people responsible for what happened to those children are tagged.
To recreate each community – 60 profiles and more than 1650 posts were created. By exploring each profile linked to each child – people can discover how each person was responsible – whether by neglect, direct action or simply by failing to speak up about the signs.