ADCR Awards 2016 | ||
---|---|---|
INTERACTIVE & MOBILE | Websites | Gold |
Red Apple International Advertising Festival 2016 | ||
Digital advertising (interactive tools) | Website | Silver |
Brand: INSTINCT AGENCY WEBSITE
Agency: INSTINCT
ABOUT PROJECT
In the age of web obesity and emerging AI we took a radical approach and used autocomplete as the only interface. We decided to use autocomplete as an interface and took this idea to the extreme. Autocomplete is the only interface. We trimmed all the fat. The result is a lightning fast website. And smart too: hundreds of unique queries, thousands of synonyms and always evolving deep semantic links. It's like talking ...