Festival of Media Global Awards 2016 | ||
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MEDIA | D'Atlas Brand Purpose Award | Bronze |
BRAND: Itau Bank
CATEGORY: Financial
REGION: Brazil
DATE: September - December 2015
AGENCY: DPZ&T
MEDIA CHANNEL: Digital,Print,Radio,TV
Insight
Increasingly, it is necessary to do more to society and to the development of the country, demanding concrete and relevant materials for the whole society.
Itau, for believing in education as the changing power of the country, started a huge incentive movement in 2012 for reading. In 2013, the focus was o...