Jack Daniel's redesigned their global website JackDaniels.com, celebrating the legacy of storytelling, which has been at the heart of the brand since it began in the hills of Tennessee more than 150 years ago. Agency: FCB Chicago.
Bringing into practice the brand's storytelling approach in a digital format, users will encounter unique touches throughout such as cinemagraphs that personify the slow-paced way of life in Lynchburg, TN, home of Jack Daniel's, and long-form written stories that...