Jameson: Webmates

Credits & Description:

Agency: Vizeum Ireland
Name of brand being promoted: Jameson Caskmates
Title of entry: Webmates
Name of company entering the work: Vizeum Ireland
Name of product being promoted: Jameson Caskmates
Country of entrant company: Ireland
Agency Network: Dentsu Aegis
Clients name: Aisling Tobin
Media Buyer: Eileen Murphy
Media Strategist: Manuel Yoacham
Media Director: Manuel Yoacham
Media Planner: Laura McCarthy
Media Owner: Lovin Dublin & The 42
Vizeum Ireland has launched a new campaign to promote Jameson’s Caskmates, a new Irish whiskey variant that has been aged in craft stout barrels. As part of the campaign, called Webmates, Vizeum has created a new site called LovinThe42 which brings together food, drink and sports content from two unrelated websites LovinDublin and The42, the latter which is published by Journal Media. In what is reckoned to be a media first in Ireland, the new site, ‘LovinThe42’ features editorial content created by the editors of both sites working side by side, and will be running throughout the length of the UEFA Euro 2016 tournament.v