Johnnie Walker Digital, Case study Keep The Flame Alive [video] by H&C Leo Burnett Beirut

The Digital Advert titled Keep The Flame Alive [video] was done by H&C Leo Burnett Beirut advertising agency for Johnnie Walker in Egypt. It was released in Nov 2014.

Johnnie Walker: Keep The Flame Alive [video]

Released
November 2014
Posted
November 2014
Industry
Creative Director
Regional Executive Creative Director
Creative Director
Copywriter
Chief Creative Officer
Art Director
Art Director
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Regional Executive Creative Director
Chief Creative Officer
Production Agency

Awards:

Dubai Lynx, 2015
Integrated-Silver
Branded Content & EntertainmentUSE OR INTEGRATION OF USER-GENERATED CONTENTGold
Branded Content & EntertainmentUSE OR INTEGRATION OF DIGITAL OR SOCIAL MEDIASilver
Craft: FilmSCRIPTSilver
DirectDIRECT: USE OF DIRECT MARKETING: USE OF SOCIAL IN A DIRECT MARKETING CAMPAIGNGold
InteractiveINTERACTIVE: INTEGRATED: INTEGRATED MULTI-PLATFORM CAMPAIGNGrand Prix
InteractiveINTERACTIVE: WEB CAMPAIGNS: CONSUMER PRODUCTSGold
InteractiveINTERACTIVE: CRAFT: STORYTELLINGSilver
InteractiveINTERACTIVE: CRAFT: OVERALL AESTHETIC DESIGNBronze
MediaMEDIA: INTEGRATED MEDIA: INTEGRATED CAMPAIGNSilver
MediaMEDIA: USE OF MEDIA: USE OF SOCIAL MEDIA CAMPAIGNBronze
MediaMEDIA: PRODUCT/SERVICE: FAST MOVING CONSUMER GOODSSilver
Promo & ActivationPROMO & ACTIVATION: USE OF PROMO & ACTIVATION: USE OF SOCIAL IN A PROMOTIONAL CAMPAIGNGrand Prix
Promo & ActivationPROMO & ACTIVATION: USE OF PROMO & ACTIVATION: USE OF PRINT OR OUTDOOR IN A PROMOTIONAL CAMPAIGNBronze
Cannes Lions, 2015
CYBERSOCIAL: RESPONSE/REAL-TIME ACTIVITY (INCLUDING CROWDSOURCING)SILVER
CYBERCRAFT: USE/CURATION OF IMAGE(S)BRONZE
One Show 2015
Social MediaSocial Media / Branded Social PostBronze Pencil
The New York Festival, 2015
Direct & CollateralUse Of Medium: Social Media & Viral MarketingTHIRD PRIZE AWARD
FilmTelevision / Cinema / Online: Products & Services: Beverages: AlcoholicTHIRD PRIZE AWARD
IntegratedBest Use: Digital: Products & Services: Beverages: AlcoholicFIRST PRIZE AWARD
Kinsale Sharks Awards, 2015
MediaMedia Excellence - Best local execution of a Global BrandGold Winner
Golden Drum, 2015
Integrated communication campaignsIntegrated communication campaignsSilver Drum
Red Apple International Advertising Festival 2015
Advertising campaignsFMCGSecond (Silver)
Digital advertising (campaigns)Social media campaignsSecond (Silver)
Media projectsBest usage of the mixed mediaThird (Bronze)
Promo campaignsBest integrated campaignSecond (Silver)
Cristal Festival, 2015
Integrated-Emerald (Bronze)
Brand Entertainment & ContentBest use or integration of user-generated contentSapphire (Silver)
MediaBest use of social mediaSapphire (Silver)
Promo & DirectBest use of promo & activation led by digital & socialCristal (Gold)
Promo & DirectBest use of promo & activation led by digital & socialGrand Cristal
Promo & DirectBest integrated campaign led by promo & activationCristal (Gold)
MediaConsumer goodsSapphire (Silver)
Promo & DirectConsumer goodsSapphire (Silver)
MediaBest Use of Cultural CampaignEmerald (Bronze)
Mena Cristal Awards 2016
Advertisers Grand Cristal-Grand Cristal
Leadership Council Grand Cristal-Grand Cristal
DIGITAL & MOBILE CRISTALInnovative use of social/communityGrand Cristal
DIGITAL & MOBILE CRISTALInnovative use of social/communityCRISTAL (GOLD)
MARKETING INNOVATION CRISTALBest use of social mediaGrand Cristal
MARKETING INNOVATION CRISTALBest use of social mediaCRISTAL (GOLD)
Asia Pacific Advertising Festival (AdFest) 2016
LOTUS ROOTS-LOTUS ROOTS
BRANDED CONTENT & ENTERTAINMENT LOTUSBEST USE OF INTERACTIVE & SOCIAL MEDIABranded Content
Promo LotusBest Use Of Social MediaSilver
Interactive LotusBest Integrated Digital CampaignBronze
Media LotusBest Use Of Social Media & Earned MediaGrande
Facebook Awards 2015
The WinnersNew FrontierSilver Award

Credits & Description:

Category: Beverage
Media: TV, Print, Online, OOH, Point of Sale (POS)
Agency: Leo Burnett Beirut
Client: Johnnie Walker "Keep Walking Lebanon"
Brand: Johnnie Walker
Company: Leo Burnett Beirut, Beirut
Target: Lebanon · Europe, Middle East & Africa
Chief Creative Officer: Bechara Mouzannar, Leo Burnett Beirut
Regional Executive Creative Director: Malek Ghorayeb, Leo Burnett Beirut
Creative Director: Areej Mahmoud, Leo Burnett Beirut
Reg....

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